 guardian.co.uk |
Marketing Society CRM award goes to More Th>n
Brand Republic, UK The insurer's CRM programme was born out of its desire to maintain a two-way dialogue with customers and drive increased profitability by placing emphasis on service and satisfaction. It decided to offer every customer a named contact within the … Marketing Society awards: insurance firm's ad chief wins top prize guardian.co.uk Marketing Society awards Grand Prix to Sainsbury's Marketing all 3 news articles |
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